The quality was consistently impressive though, and the developer blogs during the preview seasons felt trustworthy because the games seemingly always delivered. That’s not to say that the product was always perfect, because no game is.

Such a track record of excellence and gamer satisfaction fosters trust and goodwill in the brand. Unlike Madden, they did it through quality, not exclusitivity. NBA Live was no longer in the picture, and while that was a sad outcome in many ways, the superior hoops game had conquered the market. They listened, they innovated, and their hard work paid off. While EA Sports failed to deliver with NBA Live, Visual Concepts was going from strength to strength with NBA 2K. There was a time when 2K was the darling of basketball gaming. It’s neither a stretch nor a startling revelation that the relationship between the NBA 2K developers and NBA 2K gamers is not as cordial as it once was. This week, I’m tipping things off with some frank thoughts on how goodwill goes both ways when it comes to basketball gamers, and basketball video game developers. We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games.

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